Company News, New Products

L’Oréal Professionnel Launches Metal Detox Hair Care Collection

Neutralizes unwanted metals in hair— delivering optimal, desired results for both salon pros and clients.

L’Oréal Professionnel is addressing the challenge of compromised color integrity and hair breakage due to metals with the new Metal Detox range.   The product was revealed to beauty editors at a virtual event on July 27 with an inside look into the science of metals inside the hair from the perspective and expertise of Inventive Colorist and Certified Trichologist Bridgette Hill. Celebrity Colorist and Balayage Specialist, Min Kim and Hair Designer Charlie Le Mindu also participated in the sho...

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